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MISSION is a design and technology company that creates innovative products for people in pursuit of new adventures and unforgettable experiences in the outdoor recreation and lifestyle market.

The gear you use should never be a hurdle between you and fun, so we’re committed to creating reliable, high-quality products that help you enjoy more of your free time. We’ve seen too much gear out there that lacks thoughtful design and innovation. That’s why we set out to make kind of products that do what you need when you need it.

We started out by making wakesurfing more accessible to people who owned older “non-surf style” boats with our patented DELTA wakesurf shaper. Since then, we’ve expanded our product lineup to serve campers, hikers, and weekend warriors of all kinds. Today, we’re widely recognized as a thought leader in design and innovation and continue to make waves in the marine industry with several patented technologies, including our SENTRY and ICON boat fenders – which have totally revolutionized the way boaters protect their boats. 

Our ability to identify and approach markets starving for design and innovation is unmatched in the industry. 

The massive support we get from our customers keeps us focused on finding new ways to eliminate the hassles and headaches people experience when they’re just trying to enjoy their free time. We refuse to do things the way they’ve always been done. That’s why MISSION customers can always expect the best possible experience while using our products. 

We cannot say “thank you” enough to our supporters and early adopters. But we can promise to remain innovative and thoughtful in everything we do.

MISSION HQ is proudly embedded in the land of 10,000 adventures. Minnesota is the inspiration for everything we do.